Capturing the spirit of the contemporary, diverse and authentic women of Gucci, 'Bloom' is creative director Alessandro Michele's first fragrance for the House. Envisioned as a thriving garden of flowers, 'Bloom' is created to unfold like its name. Notes of natural tuberose and Jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon Creeper, a plant that changes colour when it blooms, infuses a powdery, floral edge. The campaign portrays 'Blooms' ability to transport the wearer to the verdant garden it was inspired by, and features actress Dakota Johnson, model and actress Hari Nef and artist Petra Collins.
Editor's notes
How to use: Spritz on to pulse points - neck, wrists, and decolletage.
Top notes: Rangoon Creeper
Heart notes: Tuberose
Base notes: Jasmine Bud
Floral scent
Set contains:
'Bloom' Eau de Parfum 50ml
'Bloom' Eau de Parfum Rollerball 7.4ml
Standard delivery is £3.99 per order.
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