Product Information
Breakfast Classic
Made with just one natural ingredient - crisp, delicious whole grain wheat, sown and grown on farms around Britain. A healthy breakfast cereal you can trust.
The Nestlé Wheat Plan
Partnerships with farmers like Ian Matts from Brixworth Farm in Northampton are at the heart of our Nestlé Wheat Plan.
We are supporting them to move to regenerative farming methods. Over the years to come, this will help improve the natural environment where our wheat is grown.
Regenerative farming is widely recognised to improve the soil's ability to capture carbon and boost local biodiversity, whilst continuing to grow great quality wheat crops.
ASDA George offers free click and collect. But before you place your order, double check by entering your postcode that click and collect is available at your store. Standard delivery costs £3.50.
ASDA Rewards is ASDA's free loyalty scheme. You can get 10% cashback on Star products. You earn ASDA Pounds into a Cashpot to exchange into ASDA vouchers.
Is this the cheapest price? Find out with our free supermarket price comparison app. Compare ASDA with Sainsbury's, Morrisons, Tesco, Iceland, Ocado and Waitrose.
Facebook Group
- Join our Facebook Group, Cheap Supermarket Cooking. Members share supermarket deals, recipe ideas, and what's cooking at home.
Money saving guides written by our experts
Join Latest Deals for free and get a hand-picked list of the best deals, delivered straight to your inbox. Fancy yourself as a bit of a bargain hunter? Share deals you find and earn Amazon vouchers!
Chief Bargain Hunter