new campaign with insiders

FUN TO MAKE... EASY TO BAKE!

Betty Crocker started life in Minneapolis in 1921 and has become one of the staples of baking and home cooking. Nowadays, you’ll find her in most kitchens across the country helping to create tasty homely treats and bringing families together.

Since you all loved the last campaign so much, Betty is back! She is giving you the chance to bake some NEW recipes and cakes with your children. (There’s even one just for the grown-ups.)

These recipes really are fun to make, and easy to bake! We’ve even included your favourite recipes from last time too.

The UK’s interest in baking has never been higher, and half-term would be an ideal time to get your child into baking those tasty treats. This time there are also a limited number of places for gluten intolerant Insiders to try some specific recipes too. 

Sign up to the campaign now and let the baking begin!

We’re looking for 4,250 insiders to take part in this campaign and enjoy the baking kits that Betty has provided!