If you sign up to the free Pets at Home 'VIP club' loyalty card, on your pet's birthday you can get a free treat (see full T&Cs). When we tried, MSE Pudding the cat got a coupon for a free 50g pouch of Whiskas Dentabites treats (norm £1.39).
You'll need to bring your card and show the email on your phone or printed out with the barcode in store to collect your treat.
What else does the loyalty card get me?
You'll get a 10% off voucher when you first sign up, and regular coupons in the post. You'll also be the first to hear about offers and activities in your local store, and when you spend with the card you can select an animal charity to support.
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Chief Bargain Hunter