Fresh Serums Customised For Your Unique Skin - Free Atypical Sample

Target your skin concerns with ingredients chosen for you.

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Your skin is unique.

You’re tired of wasting money on skincare that doesn’t work.

You’ve tried lots of skincare products, but none of them seems to help.

Stop guessing and customise a serum for your exact skin needs,

made with ingredients chosen for you. With your Atypical Serum, you’ll see the results you’re after

because every ingredient in your blend was specifically chosen to help your skin goals.

We don’t use buzzwords. We use our customisation science.

Your Custom formula, from £29

Tell us about your skin goals and we’ll select the best ingredients for you and create your handcrafted blend.

Not sure your custom blend is right for you? Get a free sample, just pay £3 for shipping.

You customise your serum

by taking our quick online skin quiz and telling us about your skin goals.

We listen to your skin needs

and create your skin-compatible formula using a blend of high-performing natural ingredients and actives that will deliver the results you’re after.

Your hand-crafted blend

is created just for you and only after you order it, so your skin can benefit from ingredients that are at their freshest and most active.

Sounds expensive, is it worth it?

“I can see that it’s working and working so well that I don’t need anything else.”

Our serums are formulated to last a long time and are designed to be both your moisturiser and your serum in one product. Each bottle lasts 3 months (if not longer) which means you’re only spending £13 per month on a serum that was made fresh for you with ingredients chosen for your skin.

We started Atypical because we were tired of guessing which ingredients would work for our skin. You’re probably tired of wasting money on skincare that doesn’t work too.

With your Atypical Serum, you’ll see the results you’re after because every ingredient in your blend was specifically chosen to help your skin goals.

Our customers certainly agree that a one-step skincare routine that’s personalised for your skin, tailored to your skin concerns and made with natural ingredients is definitely worth

Choose a bottle size Free Sample (3ml)Regular (30ml) - £39Subscription (30ml) - £29 every 3 months