Shoppers Shocked To See Prime Selling For 50p At Bargain Store

• BrandMax in Nottinghamshire offers Prime energy drinks at a steep discount, now 50p each.
• The deal has amused shoppers, with some commenting on the drastic price drop.
• Prime's popularity seems to wane, contrasting its initial high demand and resale frenzy.

In a surprising turn of events, BrandMax, a bargain shop located in Shirebrook, Nottinghamshire, has decided to offer Prime energy drinks for the low price of 50p each, causing quite the stir among customers. The deal, which allows shoppers to grab two bottles for £1, has left many amused, especially considering the drink's history of high demand and reselling at inflated prices.

Tom Malley at The Sun reports that Prime, launched by YouTubers KSI and Logan Paul in 2022, initially saw skyrocketing popularity, particularly among teenagers and schoolboys. The sports and energy drink brand was once so sought after that fans were willing to pay significantly above the retail price, with some bottles reselling for as much as £25 each online.

However, the recent offer by BrandMax suggests a shift in the product's demand. An image shared on the Facebook Group highlighted rows of Prime bottles, accompanied by signs promoting the "2 for £1" deal, indicating a surplus that the store is eager to sell off.

Shoppers have expressed their amusement over the situation, with comments ranging from sympathy for those who previously paid premium prices to predictions of Prime becoming "cheaper than own brand cola." The dramatic price reduction has sparked a variety of reactions online, underscoring the unpredictable nature of product popularity and consumer demand.

This markdown comes shortly after the announcement of a new Prime drink variant destined for the UK market, featuring ten calories, zero sugar, and 300mg of electrolytes, aimed at an adult demographic with an age restriction of 18 and over.

The sale at BrandMax and the fluctuating demand for Prime serve as a reminder of the fast-paced changes in the consumer goods market. Dr. Deborah Lee from Dr Fox Online Pharmacy has cautioned against giving the caffeinated drink to children, adding a layer of consideration for parents amidst the product's varying availability and pricing.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "The situation with Prime energy drinks at BrandMax is a fascinating glimpse into the ebbs and flows of product popularity. While some may laugh at the price drop, it's a perfect opportunity for bargain hunters. It also highlights the importance of consumer awareness and the unpredictable nature of market trends."