M&S's 'Naughty' Valentine Chocolates Stir Laughter From Shoppers

• M&S unveils 'naughtiest ever' Valentine's Day chocolates.
• The range has received mixed reactions, with some shoppers finding it hilarious, while others express discomfort.

M&S has taken a bold step this Valentine's Day, launching a range of chocolates that's causing quite the stir on social media and beyond. Dubbed their "naughtiest ever," this collection isn't your typical box of heart-shaped sweets.

Instead, it features an array of cheekily designed chocolates, including ones shaped like lips, an aubergine, a cherry, and a peach. But the piece de résistance is undoubtedly the 'I Looong For You' chocolate sausage dog, alongside Peachy Walnut Whips and Shucks You're Amazing chocolate oysters, each eliciting blushes and chuckles in equal measure.

The promotion of this audacious collection was just as playful, with M&S sharing a video on their Instagram page that showed a woman luxuriating among red silk sheets, suggestively enjoying these chocolates. The post, filled with innuendo, teased, "Warning: the following video contains extreme levels of cheese (…not that kind!) and chocolate." It playfully invited viewers to "slip into something a little more comfortable," cheekily suggesting that might mean enjoying chocolates on the sofa in pajamas.

This tongue-in-cheek approach received a plethora of reactions from the M&S audience. While many found the humor refreshing and hilarious, dubbing the campaign as "brilliant" and even playfully suggesting M&S should stand for "S & M," not all feedback was in jest. Some followers expressed their distaste, labeling the range as an "ick" and sharing their disbelief, especially at the sausage dog chocolate, which many insisted resembled something one might find in an adult store rather than a family-friendly retailer.

Comments ranged from amused to critical, with one person noting the need for a "double take" on the sausage dog design, while another admitted to putting on glasses to confirm it was, indeed, meant to be a dog. The conversation wasn't just limited to laughs and light-hearted teasing; it also sparked discussions about the boundaries of holiday-themed products and whether Valentine's Day has become too commercialized or if brands like M&S are simply keeping the holiday fun and relevant.

Niamh Kirk at The Mirror captured the essence of this launch, reporting on the diverse reactions and the conversation it spurred among consumers. It's clear that M&S aimed to shake things up this Valentine's Day, and they've certainly succeeded, sparking debate, laughter, and even a bit of controversy. Whether you find the collection charmingly naughty or a step too far, it's undeniable that M&S has captured the public's attention once again.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "M&S's latest Valentine's Day chocolate range proves that humor can be a powerful tool in retail. While not everyone may appreciate the cheekiness, it's a clever way to stand out in the crowded Valentine's market. It's all about personal taste, and this range certainly has people talking, which is always a good thing in the world of marketing."