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TESCO CRISIS? 27% of Shoppers Likely To Switch After Clubcard Fiasco

  • 27% of Tesco shoppers say they are likely to switch supermarket because of massive drop in value of Clubcard points
  • Tesco Clubcard points, when exchanged for reward vouchers, fell from 3p per 500 points to 2p per 500 points
  • New nationally representative survey asked 1,000 Tesco shoppers how likely they are to switch
  • Shocking figures reveal exodus to discount rivals Lidl and Aldi

A new survey reveals 27% of Tesco shoppers may switch supermarkets after it dropped the value of Clubcard points.

The nationally representative survey, commissioned by LatestDeals.co.uk, polled 1,000 Tesco shoppers asking how likely they were to switch supermarkets after the drop in value of Clubcard points.

The Tesco shoppers were asked, “How likely are you to switch supermarkets after Tesco dropped the value of Clubcard points, when spent with reward partners, from 3p per 500 points to 2p per 500 points?”

27% said they were either ‘Very Likely’ or ‘Somewhat Likely’ to switch. With Tesco owning the largest market share of UK supermarkets, this could represent a massive change.

Separate research, also commissioned by LatestDeals.co.uk and conducted by Find Out Now (member of British Polling Council), asked a nationally representative sample of 4,800 people, “With which supermarket do you do your main grocery shopping?” and whilst Tesco still remained top with 36.65% respondents, Aldi was close behind at 32.67%, and Lidl 21.02%.

Tom Church, Co-Founder of money-saving community LatestDeals.co.uk, commented on the research, “Was it worth it? Tesco dropped the value of cherished Clubcard points, when exchanged with reward vouchers, at a time when supermarket shoppers are hyper-sensitive. This research shows a massive number, 27% of Tesco shoppers, are considering switching from to other supermarkets.”

“It already feels like a stampede of shoppers are moving to Lidl and Aldi, but rather than try to steer them back, Tesco has fired another shot making people run faster.”

“It is like a hammer in the coffin for those suffering from the soaring record-high supermarket inflation.”

“However, it should be pointed out that the research also showed 69% are not likely at all to change. This is probably because they do not use Clubcard points to exchange for reward vouchers - such as for restaurants - but instead use them directly to save money on their Tesco shopping.”

“If you’re a Tesco shopper you should still use a Clubcard though. The supermarket now has thousands of products available at lower prices if you have a Clubcard. It’s better than nothing.”

3 Tips to Save at the Supermarket

Tom gave three tips to save more money at the supermarkets.

  1. Use a supermarket price comparison app - Compare prices and find out which supermarket is cheapest for each product
  2. Be DISLOYAL - Shop around. Iceland tends to be cheapest for frozen meats, M&S beats Lidl on some products, Aldi is great for branded dupes.
  3. Buy in Bulk - Basics like pasta, rice, toilet paper you should buy in bulk and get the cost per item down. Stash them in your garage, attic, cupboard.
Save More With These Discount CodesRead More Money Saving Guides
Comments+20 points

Thanks for nothing Tesco, because nothing is what you would really like to offer hard up shoppers. This is the second drop in points to use, and with a lessening in participating merchants, i may as well give up on you. That's not forgetting way back when we earned two points per pound.

T ake E verything S o C ustomers O ptout


I'm in 2 camps for this 1 . In 1 sense I do a thing called wombling and the points I have earned from picking up the receipts over the years has paid for literally shedloads . From family and friends railcard to I paid for 2 of my family Merlin passes .

The other side though is when companies see that people are cleaning up in terms of rewards then they are always liable to make them less rewarding but they do run the risk of like u point out 27% are considering moving elsewhere .I do shop at Tescos but nowhere near as much as Asda and Aldi . I remember years ago Asda had the best reward scheme of Asda apg's and the rewards using wombling there was virtually no shopping bill .Tesco and other companies need to decide where the priorities are and if they are on the side of the customer then they will be rewarded with custom which is what they need to be able to have a business.

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