A Touch Of New York
After several editions of DKNY Be Delicious and limited fragrances of the DKNY Summer collection inspired by New York's hot summer days, Donna Karan launched DKNY My NY. The heart-shaped edition aims to showcase the modern urban spirit of the beloved city of the designer.
The ad campaign for DKNY My NY fragrance for women features international singer, songwriter, and actress Rita Ora. In the ad, Ora was holding a flower made of metal and glass, where the top section forms a heart shape, suggesting the New York skyscrapers.
Likewise, powerful images of New York, including its skyscrapers and streets was her backdrop in the ad campaign. On the other hand, the shoot for the perfume's print and TV campaigns were done at Times Square by renowned photographer, Francesco Carrozzini.
According to Donna Karan, Rita Ora said that DKNY My NY was "pure energy in a bottle." The Eau de Parfum is available in 30, 50, and 100 ml, along with body lotion, rollerball, and gel.
Be A Part Of It!
DKNY My NY holds the story of every creative and energetic woman with its carefree and spirited nature. Moreover, it evokes the heart and soul of New York City while encouraging style mavens and trendsetters alike to share their passion for New York, as well as their experiences and stories to others.
Every time you spray the Eau de Parfum for women, you celebrate the energy of NYC and the people who live, dream and yearn for a slice of the big apple. DKNY My NY is a perfume inspired by the collective, for the individual.
You can purchase DKNY My NY cheaply at Home Bargains, Direct Cosmetics, and other well-known UK shops. Plus, you can get pretty good bargains when you use the DKNY promo codes and special offers you can find at Latest Deals. So, don't forget to bookmark our website, and never miss out on fantastic discounts on your favourite fragrances.