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Global WAKEcup was born after old friends Buffie and Nick got together to reminisce about their time working together in the music industry. Nick says "Having put the world to rights, we got chatting about David Attenborough's now iconic Blue Planet II series and realised we both wanted to do something about the single-use plastic issue it raised... Along with Blue Planet and the film A Plastic Ocean, this fact gets us out of bed every single day" Each year 100 billion single-use coffee cups end up as landfill, that's enough to fill The Royal Albert Hall a 1000 times over
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