Co-founders Mubin and Taskeen were collecting textiles from charity shop clients (known as goodwill/thrift in the US) of a well-known, reputable textile recycling company. They noticed that the waste bins of all these charity shops were full of books. Some of these books were damaged and beyond re-use but most were in pristine or good condition and waiting to be re-used and enjoyed again. They couldn’t let this continue and so setup some trials to begin collecting these books to see if they could be re-sold or a new home to be found for them.
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