Kazuma Usui Founds Usui Meriyasu Works
1952
In 1952, Kazuma Usui establishes Usui Meriyasu Works, the forerunner of JELENK Co., Ltd., in Takefu City, Fukui Prefecture (now part of Echizen City).
The company begins as a manufacturer of sportswear and baseball stockings, and sells its products under the KU UNION brand mainly to sporting goods wholesalers in Tokyo and Osaka.
Using the high level of technology that earned the business a 60% market share nationwide in baseball stockings, it develops into an international sportswear manufacturer.
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