£40 off £200 Outfit Orders at Wiggle US
Wiggle started out as a small independent bike shop called ‘Butler Cycles’ - based in Portsmouth, UK.
Mitch Dall, the founder of Wiggle, bought the shop in 1995; it had already been trading for over 50 years. After the purchase, the shop moved premises, but remained a bike retailer; it also changed names to “Bikes @ Butlers” to reflect a new interest in online trading.
‘Wiggle’ officially started trading on 28th May 1999, after investment from founders Mitch Dall and Harvey Jones. Harvey was an internet enthusiast, and was keen to develop a business that would have a strong online presence.