Inspired by a sailing trip up the Amalfi Coast, the designer noticed that more often than not, the beach bars and swanky restaurants were flooded with impeccably dressed women and notably scruffy looking men. The idea was simple – to create a brand catering for both men and women, that will keep the whole family looking chic and the men looking neat.
Nothing fancy, nothing overthought, just a re-invention of the classic beach wardrobe. Easy
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