Exclusive £5 off First Subscription Orders at Who Give a Crap at who gives a crap

First of all, it's funny. Lots of room for toilet jokes, which we love.

But really, we love toilet paper because for us, it's our way of making a difference. We started Who Gives A Crap when we learnt that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!). That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes.

We thought that was pretty crap. So in July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo. Simon sat on a toilet in our draughty warehouse and refused to move until we had raised enough pre-orders to start production. 50 hours and one cold bottom later, we'd raised over $50,000 (see the video here!)