Shocked by how many beauty products they only half-used and how much money they had wasted on products that didn't really work, the founders of Cult Beauty set about doing things differently. They wanted to create a beauty Hall of Fame - a place where you can buy fully tried and tested skin care, make-up, hair products and fragrances that can be trusted to do what they say they will. And so Cult Beauty soon became the destination for beauty buffs looking for an expert buy.
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