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Joules is a well-loved outdoor clothing and country lifestyle brand established in the UK. Tom Joules first set up a clothing stall in the Leicestershire market in 1989. Since then, Joules has grown remarkably. They now have over 125 stores in the UK, 34 concession stores, and a successful app and website, too.

Their categories include women, men, babies, kids, home, gifts, accessories, and pets. Joules is well known for its surprising countryside styles, such as bold pocket patterns or stripe fabrics. Joules focuses on delivering countryside fashion and living with added flair and style.