Arm & Hammer 100% Natural Baking Soda Gum Protection Toothpaste

Hero ingredient: baking soda toothpaste uses this completely natural cleaning ingredient to effectively remove plaque and hard-to reach stains whilst still being gentle on tooth enamel

Effective daily protection: gum toothpaste protects against plaque, bacteria and acids caused by everyday food and drink that can attack enamel, causing cavities and bad breath

Gum protection: this formula is clinically proven, designed to deliver superior stain removal vs non-baking soda toothpastes, giving a deep clean between the teeth and right up to the gum-line

Provides lasting freshness: neutralisies acids caused by everyday food and drink and remineralises tooth enamel and helps to return oral PH to neutral levels and remineralise and strengthen enamel

Ecologically minded: toothpaste is made to be 100% recyclable (Carton, Tube and Cap), it has no preservatives, no artificial colours and is vegan friendly