Arm & Hammer Advance White Pro toothpaste includes the low abrasion and ultimate natural ingredient, Baking Soda. Baking soda is renowned for its special ability to clean and whiten teeth; it is clinically recognised as a very gentle, yet effective cleaning agent that has been proven to be effective at removing unsightly plaque and stains by dissolving deep hard to reach areas. Micro-polishers also help to remove stains and buffs the teeth into a brighter, whiter smile, clinically proven to leave your teeth up to 2 shades whiter with daily brushing.
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