Vanilla Dairy Ice Cream with Chunks of Chocolate Chips Cookie Dough (16%) and Chocolatey Chunks (1%)
Big delicious chunks of chocolate-chip cookie dough surrounded by creamy vanilla ice cream. It seems like such a no-brainer today, but in 1984 it was revolutionary. The Ben & Jerry's Cookie Dough ice cream you know and love started with a simple suggestion: What if you put chunks of chocolate-chip cookie dough into vanilla ice cream? That was the fantastic anonymous idea submitted way back in the early days of our first Burlington, Vermont, USA, Scoop Shop.
We used to have a bulletin board where people could suggest new flavours for Jerry & Ben to make — and this idea stood out. The folks at the Scoop Shop immediately went to work mixing up a batch of chocolate chip cookie dough. It was an instant hit.
Initially, the flavour was only available at the Scoop Shop. When we decided to sell it in tubs as a frozen dessert, we had to figure out how to get that familiar cookie-dough taste, consistency and texture at ice cream temperatures.
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