A scrumptious bunch of chocolates
Hazel Whirl, Hazel in Caramel, Caramel Bite, Signature Truffle, Golden Barrel, Strawberry Dream, Cadbury Dairy Milk Chunk, Coffee Escape, Tangy Orange Creme, Country Fudge, Caramel
Roses launched in 1938 with a plain chocolate assortment of strawberry, coffee, fudge, gooseberry truffle, almond whirl, caramel, marzipan, turkish, almonds and dates. These are a far cry from the Roses we know today, as the variants change to respond to consumer palates as well as to keep the brand fresh and exciting.
The original packaging was artfully designed to look like a tapestry, so that ladies could recycle the box for jewellery and other precious trinkets. A cutting-edge Roses Easter egg carton from 1966 won the Packaging Star of the Year award – it was designed to look like a ‘Dorothy handbag’.
Nowadays you will find Roses chocolates twist-wrapped in bright cellulose and foil wrappers, in distinctive blue boxes to give as a gift, or in a round tin to share when everybody gets together.
When many people think of Roses, they instantly start whistling the tune to ‘Thank You Very Much’, probably one of our most recognisable past advertising campaigns.
By Appointment to H.M. The Queen Cocoa and Chocolate Manufacturers Cadbury UK Ltd., Bournville.
Suitable for vegetarians
Cocoa Life
Partnering with Fairtrade Foundation
Partnering to improve the lives of cocoa farmers and their communities
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