Try our next generation of power. Upgrade your devices with the new Duracell Optimum - our best performing AAA alkaline battery.
Duracell's most groundbreaking innovation yet, the all new Duracell Optimum alkaline battery has a new cathode system that can deliver up to 100% Extra Life in some devices, or Extra Power in other devices*.
- Extra Life - Duracell Optimum AAA lasts longer in some devices like toys**.
- Extra Power - Duracell Optimum AAA delivers more power than other Duracell Alkaline batteries in a wide range of devices***.
- Optimum Storage - new and innovative ‘book' style pack has a door and an organiser tray inside keeps new batteries in place and allows secure storage of used ones for recycling.
- The packaging is 100% recyclable and 0% plastic.
- Optimum batteries are available in size AA and AAA.
*Delivers extra life in AAA-size batteries compared to the Minimum Average Duration of the 2015 IEC toy test OR extra power in a wide range of devices vs. next best Duracell alkaline AAA. Results may vary by device or usage pattern (https://www.iec.ch/homepage)https://www.duracell.co.uk/ww.duracell.co.uk
**Delivers extra life in AAA-size batteries compared to the Minimum Average Duration of the 2015 IEC Toy test
***Delivers extra power in a wide range of devices vs. next best Duracell alkaline AAA. For more info: https://www.duracell.co.uk/
Up to 100% Extra Life, Extra Power
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