The new colour secret. Preference is legendary for its lustrous colour results, and fade- resistant formula. It now comes with a new precious High Shine Elixir.Simply add it to the mix. Experience the premium performance of Preference, with colour radiance for up to 8 weeks. Improved fragrance for a better colour experience. If you are hesitating between two shades of Preference, choose the lightest. If you have a lot of grey, this shade will cover perfectly. High shine conditioner. Enriched with a UV filter and Vitamin E.
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