Sony Bravia 55 Inch TV. save £320 + 6 Year Guarantee Included

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They are hard to beat for TVs!

With a powerful X1 processor at its heart, the Sony KD55XE8596 maximises picture quality.

Deal Price: £879

RRP: £1199

You Save £320.

X1 processor for sublime picture quality - whatever the source We're now firmly in the era of 4K UHD but Sony realise that not all 4K signals are equal. A RAW 4K UHD signal from a 4K UHD player requires different processing than a Netflix 4K signal or a USB video signal. Sony's X1 processor analyses every signal and optimises it for the best performance possible. Thanks to Sony's X-Reality PRO 4K technology, standard FHD images can be upscaled to near UHD quality, giving the sharpest detail possible from your Blu-rays and other FHD sources.

4K UHD for sublime picture quality With its UHD screen resolution of 3840 x 2160 pixels, the Sony KD55XE8596 is equipped for the 4K UHD revolution. Four times more detailed than Full HD, 4K UHD gives awesome levels of realism are awesome - even when you're sitting close to the TV. Thanks to Sony's 4K X-Reality PRO technology, standard FHD images can be upscaled to near UHD quality, giving the sharpest detail possible from your Blu-rays and other FHD sources.

HDR - High Dynamic Range for stunning contrast Taking 4K UHD one stage further, the Sony KD55XE8596 is also compatible with HDR (High Dynamic Range). This extends the range of colours for enhanced realism. It also delivers brighter whites and darker blacks, helping to give this TV stunning levels of contrast.

Triluminos display As well as 4K, this Sony TV also boasts a Triluminos display; developed to produce truer, deeper and more natural shades of colour, with skin shades appearing far more natural.

Motionflow XR 1000Hz from a native 100Hz screen for smooth motion This Sony is also fitted with a native 100 Hz screen for faster refresh rates. Combined with Sony's Motionflow XR 1000Hz, this screen gives the Sony super-smooth motion, that's both crisp and steady. Whether you're watching a fast-moving action movie or sports event, the Sony KD55XE8596 remains rock steady.

Android TV Offering the slick interaction of the best smartphones, Android TV is one of the smartest content managers and providers to date. Boasting features such as GoogleCast, Google Play and Voice Search, this Sony 55" TV is part TV and part giant smartphone.

Voice Search and Content Bar for effortless searching Even with such a massive range of content, finding what you want is always easy. Voice Search means you simply say what you're looking for and let Android TV find it for you. The unobtrusive content bar quickly lets you find the movie, TV show or video you're after. Call up the Content bar and you can keep watching, while you scan through live TV, on demand, downloaded TV shows and more.

Be immersed by the bigger picture, with the Sony KD55XE8596.