McVitie’s Digestives To Shrink 20% - That's SEVEN Biscuits
- Biscuit packets will shrink by 20%
- Going from 500g to 400g
- Change is blamed on rising cost of ingredients
- Toblerone, Coke, and Jaffa Cakes are also victims of ‘Shrinkflation’
Packs of McVitie’s Digestive biscuits are going to shrink by 20% in January, as seven biscuits will be missing from packets.
The packets are currently 500g and contain 34 biscuits, but they’ll be going down to 400g from the end of January.
It’s blamed the reduction, known as ‘Shrinkflation’, on rising costs of ingredients from the fall in the value of Pounds Sterling since the Britain voted to leave the EU in 2016.
Nick Bunker, managing director for Pladis which own McVitie’s, said, “The rising cost of ingredients and changes in the exchange rates means it have become more expensive to bake our biscuits.
“We’re announcing this now, before they come fully into effect, because we want to be completely open and transparent with our customers and consumers.”
‘Shrinkflation’ has also affected Coca Cola recently, 1.75 litre bottles will go down to 1.5 litre, and 500ml bottles will go up in price from £1.09 to £1.25.
Jaffa Cakes have also shrunk in size- boxes that used to have 12 cakes now have just 10; and Toblerone bars were shrunk in size in 2016 by having bigger gaps between the chocolate triangles.
The smaller Digestive packets may also cost you the same amount- McVitie’s said that any pricing changes will be at the discretion of the retailer.
Where else can you get them?
Iceland sells Crawford’s Digestives for 50p; Tesco sells its own Digestives for 45p; and Lidl sells Tower Gate Digestives for 31p.
Is McVitie’s taking the biscuit? What do you think? Let us know in the comments!