Waitrose Is Changing Its Customer Loyalty Scheme

Elizabeth Elden
7th February 2018, 12:00 PM
  • New scheme from the 1st March
  • Current loyalty scheme branded ‘confusing’
  • Customers will get tailored vouchers instead
Waitrose is changing its rewards scheme. Image: Getty

Waitrose will be changing its’ loyalty rewards scheme, the myWaitrose card, from the 1st March onwards.

The high-end supermarkets’ current ‘Pick Your Own Offers’ scheme has been branded “confusing” by customers, so the change has been welcomed.

Currently, customers can mix and match the items that they receive discounts on, so customers can save 20% on up to 10 products a month.

It was first launched in 2015, and was called “groundbreaking” by Waitrose’s managing director.

However, this month the supermarket revealed it is planning to scrap it, and instead offer tailored vouchers and personalised offers that will be sent through the post, or given at the checkout.

The offers will be more in line with other retailers, such as John Lewis and Marks and Spencer.

Tesco also recently announced it is changing its’ rewards scheme, however it was met with strong criticism from customers, and has since delayed the changes.

A spokesperson for Waitrose said, “We will be contacting all myWaitrose members on Thursday 8th February about how they can make savings more easily on the products they buy most often.”

Waitrose customers have welcomed the changes on social media.

One Twitter user, Steve, said, “To be fair, it’s one of those you look at and then forget about. I’d rather get vouchers.”

Another, Kien, said, “Who thought of the ‘pick your own offer’ promo at Waitrose? Expensive to run, indecipherable for customers, and thankfully soon to be history.”

Although not all customers are happy, Kat said, “Oh no is it trust that ‘pick your own offers’ are ending? Gutted! I use the app loads to make my shopping more affordable, it’s a shame to take it away from those who use it!”

What do you think about the change? Let us know in the comments!

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