LG 55 Inch OLED Smart TV

You can get this great deal by using Code LG50 with Free Delivery.

This will reduce it from £799 to about £749.

SELF-LIT Pixels - LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way.

Infinite Contrast - Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So, it does not matter how many thousands of back-lights they have, LED TVs will still be in OLED shadow.

100% Color Fidelity - Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So, everything you watch looks as the creator intended.

100% Color Volume - LG OLED TVs achieve full Color Volume thanks to the excellent color reproduction technology of LG TVs. With 100% Color Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D color space that covers the TVs full luminance range. This means that colors remain vivid and lifelike with full saturation no matter how bright or dark the display.

OLED Cinema - LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they are meant to be seen.

Dolby Vision IQ & Dolby Atmos - Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.

FILMMAKER MODE - FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the directors original vision, so you experience the film the way they intended.

HDR 10 Pro - LG own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance color, reveal every tiny detail, and bring lifelike clarity to every image - it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

An unbeatable combo - LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD Free Sync Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console.

The Latest Gaming Specs - LG OLED TVs are capable of a 1 ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. Additionally, OLED C1 and G1 are now the world first TVs to support the incredible Dolby Vision HDR at 4K 120 Hz for gaming, enhancing the playing experience to previously unseen levels.

Sports Alert - Sports Alert notifies you before, during, and after games. You will never have to worry about missing the big plays from your favorite teams, even when you are watching other content.

Bluetooth Surround Ready - Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

α9 Gen4 AI Processor 4K - At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, a ground-breaking chip that uses deep-learning algorithms to analyse and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

AI Picture Pro - Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyse the type of scene being shown and improve the picture accordingly.

AI Sound Pro - By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

AI ThinQ - LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

Voice Command - LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.

New Home - Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

New Magic Remote - The redesigned Magic Remote has an ergonomic design that is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

Eye Comfort - If you worry about you and your family eyes, LG OLED TVs provide a more comfortable way to watch for longer. They have been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TUV Rhineland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe certification developed by TUV-Eyesafe.