LG OLED55E7N Oled Tv - £1699 at Richer Sounds

Dolby Vision and Dolby Atmos combine to make the LG OLED55E7N the finest TV in its class.

The ultimate screen technology - OLED

Say hello to the ultimate TV screen technology - OLED. Organic Light-Emitting Diode - OLED - TV offers perhaps the most advanced picture quality currently available. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

Stunning Picture-on-Glass design

LG's truly stunning Picture-on-Glass design consists of an ultra-thin panel with a translucent glass back. Viewed from the side, the TV's panel is little thicker than a pane of glass - but a lot more exciting to watch!

The widest range of HDR support yet with Active HDR

Taking HDR beyond any of its rivals, the LG OLED55E7N is the most flexible HDR-equipped TV to date. A true 10-bit panel gives it an immediate advantage over other TVs, in that it's able to show HDR signals to their potential. Advanced HDR by Technicolor offers reference levels of image and colour accuracy. As well as Advanced HDR, this 55" LG OLED TV also offers decoding for HDR10, HLG and Dolby Vision. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging

Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.