Samsung UE55AU9000KXXU 55inch Crystal UHD 4K LED SMART TV HDR10+ Bixby

Dynamic Crystal Colour - Bingeing on a boxset or feasting on a blockbuster, you’ll see everything in crystal clear, true-to-life colour. Dynamic Crystal Colour delivers rich and vibrant images in over one billion shades – 64 times more than conventional UHD TVs. It's the way to go for picture-perfect viewing.

Motion Xcelerator Turbo - Ramp up the motion and tip the odds in your favour with Samsung’s unique dynamic refresh technology. Motion Xcelerator Turbo is able to double the refresh speed and deliver 120Hz gaming-monitor performance on your TV. So you can rely on the TV to keep up with your quick reflexes. It also reduces motion blur and halo effects, so you can score big with smooth gameplay.

AirSlim - Experience minimalistic style with a stunningly thin TV design that blends beautifully with your home. With a stunning clean back and no messy cables, it’s been crafted to look perfect from any angle.

Crystal Processor 4K - Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

Smart TV powered by Tizen - With the best-selling Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use and customisable Smart Hub platform and spend less time searching, and more time watching what you love, with tailored recommendations.