Sony Bravia XR-77A80K 77" A80K 4K 120Hz OLED (2022) TV

You can get this Sony Bravia XR-77A80K 77" A80K 4K 120Hz OLED (2022) TV reduced from £3999 to £2299.

4K OLED

Whatever you're watching, you'll see it upscaled close to 4K8 quality thanks to our unique Cognitive Processor XR. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.

Cognitive Processor XR

Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

XR OLED Contrast Pro

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.