Whey protein powder is considered the most widely used supplement in sports nutrition. Most commonly associated with strength, speed and power athletes, protein shakes are now used in endurance-based sports too. Whey Protein contains all 9 essential amino acids - meaning it is considered as a complete protein. Reinforcing it's crucial role in sports nutrition. This is because protein has been shown, through thousands of scientific studies and through independent research, to contribute to both the growth and maintenance of muscle mass. This is why athletes’ cupboards all over the world contain our protein powder. But what’s interesting is how it’s becoming more mainstream.
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