Samsung the Serif in Cloud White, 55 Inch, QLED, 4K HDR, Smart TV

Samsung 2024 55" The Serif QLED 4K HDR Smart TV in Cloud White

Unconditionally beautiful.

Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant, glare-free 4K viewing*. Imagined by award-winnning designers the Bouroullec Brothers, this one-of-a-kind TV has been delicately crafted to feel at home in any space. With its signature ‘I' profile, The Serif looks unconditionally beautiful - front and back, from any angle in your room.

Plus, the sleek, free-standing TV stand means it's flexible enough to work with your home too. But it doesn't just deliver in the style stakes. It brings a brilliant TV viewing experience into your living room too. So when it comes to 4K TV entertainment, get ready to transform your movie nights with AI-powered QLED 4K and breath-taking cinematic colour. The Serif's new, groundbreaking QLED Matte TV Display absorbs reflections - so even in bright light, you'll be watching the drama, not yourself.

From the nightly news to that classic movie, you'll see all the content you love in a new light, thanks to an intelligent processor that upscales the resolution of everything you watch to stunning 4K Ultra HD detail. But it doesn't stop here - when The Serif TV is switched off, Samsung Ambient Mode+ turns your blank screen into a design centrepiece with two exclusive Bouroullec themes. And just when you thought The Serif couldn't get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif's built-in TV speakers.**

*Certified as glare-free (reflection, discomfort and disability glare) by UL.

**Compatible Android or iOS smartphone required.

Bluetooth: Y

Depth: 221 MM

Height: 748.3 MM

Width: 1254.9 MM

Dongle Required: N

Resolution: UHD

Wifi Enabled: Y

All round 360° Design - A timeless TV, designed to feel at home in any space.

Matte Display - True-to-life, glare-free 4K picture viewing*

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

QLED 4K Technology - Glorious 4K picture with a billion cinematic colours.

NFC on TV - Discover a new way to stream music from your smartphone with NFC on The Serif TV.*

*Compatible Android or iOS smartphone required.

Elegant Stand - Give The Serif the extra wow factor with an elegant, free-standing TV stand that fits with your space.

Serif Ambient Mode+ - Make the blank screen a thing of the past with two exclusive Bouroullec themes.

Object Tracking Sound LITE - Complete your audio experience with virtual 3D surround sound that tracks the action.

Smart TV powered by Tizen - Discover an abundance of apps and services to simply enjoy, only on Samsung Smart TV.