*SAVE £350* Sony 55" Bravia XR Full Array LED 4K HDR Smart TV 5yr G'tee

£350 Discount Sony XR-55X90K 55" Bravia XR Full Array LED 4K HDR Smart TV

Built to give you stunning images and audio, your new Sony XR55X90KU 55" Bravia XR Full Array LED TV opens the world of 4K streaming movies, shows and gaming with a range of impressive quality of life features.

Thanks to the Cognitive Intelligence provided by the Cognitive Processor XR your new Sony BRAVIA XR TV is able to power the advance Full Array LED panel with a unique structure, XR Triluminos Pro technology and XR Contrast Booster for precisely controlled backlight zones that provide lifelike contrast, a billion colours for natural shades and all with 4K detail while the XR Motion Clarity smooths fast moving scene or action packed sporting events to allow you to witness every detail of every second. You can even enjoy older non-4K films and shows with the XR 4K Upscaling which elevates older media to near 4K quality.

With Sony's Acoustic Multi-Audio technology and X-Balanced speakers, you are treated to sound positioning tweeters that emit audio to match the pictures quality of your new 4K TV and immersive into your viewing experience. Combined with XR Surround the immersion is improved thanks to the virtual surround sound experience with compatibility with Dolby Atmos.

Thanks to the Voice Zoom 2 enhancement, voices are detected, analysed, and boosted to ensure you never miss a line of dialogue even in bombastic action scenes.

Controlling your new Sony 4K TV is easier than even thank to Google TV. Hands-free voice control is built-in to your TV to not only change the channel or volume as well as search for content and control connected compatible home devices by saying "Ok Google".

Access over 700,000 movies and TV episodes using the Smart feature of your new TV and access media from almost all your apps and subscriptions services.

Never lose the included backlit premium aluminium remote thanks to the Finder function. Just say ''OK Google, find my remote'' or press the button on the side of your TV and your remote will ring to help you locate it wherever it is in your room. All this in a wipe clean flush surface with special polyurethane coating and antibacterial material on all the buttons.

All this in a beautiful minimalist One Slate design and packed using less virgin plastic as well as bezel built with recycled plastic.