Sony Bravia LED HDR 4K Ultra HD Android TV, 49"

Sony Bravia 49XD8077/8099 LED HDR 4K Ultra HD Android TV, 49" With Youview/Freeview HD, Playstation Now & Silver Slate Design

Sony’s stunning audio-visual showpiece represents a titanic shift in home entertainment. Ushering in eye-popping 4K HDR, this breaks the mould of regular panels by packing its 49” screen with a greater colour palette. This depth-enhancing tech is backed by Sony’s innovative TRILUMONOS backlight, crisp 400Hz motion rate and intuitive Android Smart platform. This even has built-in Playstation Now, letting you play selected PS3 games without needing a console. At the cutting-edge of TV technology, the XD80 is a complete hub that will change the complexion of your living room.

Plumb The Colourful Depths Of HDR

Forays into colour-boosting High Dynamic Range (HDR) have begun, and Sony are one of the forerunners. As members of the newly-founded UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XD80 can channel content from studio-to-living room with the same precision and utterly otherworldly hues.

Rich, Ravishing 4K

To respond to screens getting bigger, brands have packed their screens with more pixels. This 49” screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail.

Up-Scaling 4K X-Reality PRO

Enhance everything you watch on your Sony Bravia TV with the 4K X-Reality PRO. This engine boosts the picture quality of everything from dazzling 1080p Blu-ray Disc movies to very low-resolution Web video to 4K. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning 4K picture quality with better clarity, for anything you watch.

Delightful TRILUMINOS Display

Sony’s TRILUMINOS Display Technology expands the range of colours of that you see on more conventional LED displays, injecting images with more lustre. The eye-popping picture is treated with deeper reds, more natural greens and sharper blues, giving your shows and films a richer palate. Combined with image-deepening HDR, this tech will make your viewing simply extraordinary.