Sony XR83A90JU 83 Inch 4K HDR OLED Smart Google TV

You can get this Sony XR83A90JU 83 Inch 4K HDR OLED Smart Google TV reduced from £6999 to £3499 with Free Delivery.

World’s first cognitive intelligence TV"

Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Revolutionary OLED pictures, as perceived by the human eye:

Enjoy breathtaking contrast on our best-ever OLED with pictures that feel deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest-ever pictures.

Turn any sound into a truly immersive experience:

Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and pictures in perfect harmony.

Hands-free entertainment with help from Google:

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on the screen, control smart home devices, and more.