We’ve been using the same Belgian chocolate recipe since 1988, it tastes so good that we haven’t needed to make any changes in over 25 years! We have carefully blended our rich Belgian chocolate into real cream and milk. Into this we drop chunks of chocolatey goodness to create delight in every scoop.
Our Belgian Chocolate Ice Cream remains to this day one of our most classic flavours, why not try our Salted Caramel Ice Cream or Vanilla Chocolate Ice Cream. Want something lighter? Try our low-calorie gelato range! This flavour is perfect for pairing with a dessert, having on its own or sharing with friends.
To create our luxury and creamy signature scoops, we use our unique blending technique to combine four simple and classic ingredients: fresh cream, milk, eggs, and sugar. To that we only flavour!
Our founder, Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, from vanilla to Belgium chocolate. But our commitment to quality has never changed. That means only the best, natural ingredients for our ice creams and absolutely no preservatives, artificial flavours, or colours. So, we make an ice cream like no other – we don’t hold back!
ASDA George offers free click and collect. But before you place your order, double check by entering your postcode that click and collect is available at your store. Standard delivery costs £3.50.
ASDA Rewards is ASDA's free loyalty scheme. You can get 10% cashback on Star products. You earn ASDA Pounds into a Cashpot to exchange into ASDA vouchers.
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