Hisense 43E7HQTUK 43" Smart 4K Ultra HD HDR QLED TV

You can get this great deal by Price Drop + using Code SAVINGS20 with Free Delivery.

This will reduce it from £319 to about £228.80.

The Direct Full Array backlight in LED TVs can be evenly transmitted to the entire screen. The advantage is that the brightness is uniform and the light leakage is greatly reduced. The system continually captures the objects in each scene and compares them with a cloud-based database to identify the scenario, and then the TV will adjust automatically the picture through PQ parameter settings for the best viewing experience.

Dynamic metadata ensures each image is adjusted to better reflect the director's vision. Astonishing image precision is achieved by scene-by-scene adjustment of brightness, colour saturation and contrast.

Inspired by cinema technology, whites are up to 40 times brighter and blacks 10 times darker than the standard dynamic range, resulting in vivid, true-to-life images.

Supporting the current industry standards for HDR of HDR10 and HLG, the details in the darkest areas of an image are not lost, while bright areas do not bleed.

DTS Virtual X is the premium audio post-processing solution for TVs that bring height to the entertainment experience. Leveraging the leadership in virtual surround sound, the DTS Virtual X solution psychoacoustical delivers up to 7.1.4 immersive content through traditional speakers in the horizontal plane.

Personalised, intuitive and intelligent. Access your favourite apps and offers like Netflix, Prime Video and YouTube. The redesigned launcher view lets you customize apps to your needs, and Spotlight Guide lets you preview recommendations, must-see shows, or movies from the home screen. Global search lets you search across all TV apps at once, while One Touch Access gives you one-click access to your favourite TV apps.