Update 28/01:
Boots have just launched their BOOTS BIG PAY DAY DROP PROMOTION with “Unmissable savings on 1,000s of products” that's Online only from Wednesday 27 January to Tuesday 2 February. In-store ordering available.
I think this means the Sale Boost to 70% won’t be promoted online (remember it’s usually in-store only every year anyway). Nor heavily promoted in-store. Don’t be surprised if 70% off stock starts to appears on the shelves in-store though over the coming days , Boots still need to clear their unsold Christmas stock.
Don’t miss the Boots Clearance deals up to 70% off here too: https://www.boots.com/all-clearance
Johnny
The Boots 70% Off Sale is hotly anticipated every January, when Boots boost their sale discount on Christmas Gift Sets, Fragrance etc. from 50% to 70% to clear their remaining stock.
The 2021 Boots 70% Off Sale Start Date is a closely guarded secret, and is only finalised by Boots management at the last moment, and kept hush-hush until it actually starts.
So when will the Boots 70 Percent Off Sale 2021 Start?
My best guess is that the Boots 70 Percent Off Sale 2021 will start on Friday 29th January 2021, i.e. once most people have had their January pay check. Mark your diary now! Of course, that's if it happens this year. It's all a bit tricky with COVID, as Boots won't want crowds of people in-store, so it'll probably be a low-key affair, and may not be widely promoted.
In the past it's always been an in-store only promotion. But keep an eye out, it could be online this year!
Boots 70% Sale Hints and Tips
If you want something specific, don’t wait for the discount boost from 50% off to 70% off. Grab it now whilst it’s still in stock. Check out the current sale offers here:
ALL SALE: https://www.boots.com/sale
HALF PRICE CHRISTMAS GIFT SALE: https://www.boots.com/sale/christmas-gift-sale
FRAGRANCE SALE: https://www.boots.com/sale/fragrance-sale
BEAUTY SALE: https://www.boots.com/sale/luxury-beauty-sale
BABY & CHILD CLOTHING SALE: https://www.boots.com/sale/baby-child-sale
ALL CLEARANCE: https://www.boots.com/all-clearance
Personally, I prefer to order online. That's because you can select what you want from the biggest range possible and avoid the risk of things not being in stock in-store.
- FREE Click & Collect from Boots when you spend £20 or more (or £1.50 under)
- FREE Standard Delivery when you spend £30 or more (or £3.50 under)
The best stuff sells out fast in the bigger Boots stores at 50% off, and even more so at 70% off. Nipping into a smaller store is often a good way of bagging a bargain already sold out elsewhere.
When the Boots 70% off sale starts, to avoid disappointment it’s a good idea to take a more serendipitous approach. Merrily take your pick from what’s actually still available in your local store when the 70% boost starts, rather than pin your hopes on something specific beforehand.
Johnny
Boots 70% OFF JANUARY SALE START DATES IN PREVIOUS YEARS:
Friday 31st January 2020
Friday 1st February 2019
Friday 19th January 2018

You can click and collect from one of 2,200 Boots stores. It's free when you spend £15 or more, or £1.50 if less.
Standard delivery costs £3.50 or free when you spend £25 or more.