Sainsbury’s Could Be Making Huge Changes to its Nectar Scheme
- Trialling a new scheme for Nectar cards
- Customers could lose points
- New app to collect loyalty points
- Can opt in to trial it in stores
Sainsbury’s is trialling a new Nectar card scheme that could result in some customers missing out on loyalty points.
Customers who opt in to the trial, which is taking place in one store, will be able to choose offers and collect loyalty points through a new app.
The supermarket said that the changes will offer loyal customers more rewards but experts fear that some will end up losing out.
At the moment, millions of shoppers are rewarded every time they scan their Nectar card when they go to pay for their Sainsbury’s shop, but it also applies to 500 other brands, including BP petrol stations, British Gas, and eBay.
Tom Church, co-founder of Latest Deals said, "I have been a big fan of Nectar for a while, and Sainsbury's is traditionally very generous. In particular, the run up to Christmas normally sees your Nectar points doubled in value, if not more. Many families save up their points just for this moment, so I hope Sainsbury's remembers this and remain loyal to their customers, just as their customers have been loyal to them."
Once customers have collected points, they can spend them on the Nectar website, or use their points to spend at Sainsbury’s
But under the new scheme, customers will be offered personalised reward deals based on their previous purchases.
They will need to pick these deals, either online or via the new app before they can use points, and the deals have to be used within seven days.
This means that customers won’t be rewarded on how much they spend any more, but instead for how often they shop, and how long they’ve been shopping with the retailer.
So the new changes will basically mean that the more you shop at Sainsbury’s, the more value you’ll get from the scheme, as you’ll only get points on the reward offers Sainsbury’s sends you.
But less frequent Sainsbury’s shoppers could miss out, because they won’t be rewarded for every time you shop, it’s only on the offers that Sainsbury’s offer to you.
And if you aren’t buying items that they offer you rewards on, then you won’t be able to collect any loyalty points.
It’s similar to the My Coupons scheme the supermarket scrapped last April, and the pick your own offers scheme at Waitrose, which was also ditched.
How much each point is worth is the same in the trial system.
The trial is just running in the supermarket’s Isle of Wight store, but if it is successful then it will be rolled out nationwide.
Some customers aren’t happy about the potential changes, and have taken to social media to vent their frustrations.
Twitter users John said, “This is a real disincentive to shop at Sainsbury’s. Poor as the Nectar scheme is, at least I get a few points on what I buy, not what the marketing department wants to push. Will definitely scrap my card if this goes nationwide.”
Another user, Will, said, “Good for Sainsbury’s, but bad for the majority of Nectar customers who will get less points. There will be less incentive to go to Sainsbury’s now.”
What do you think of the change? Let us know in the comments.